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Autoresponders This is a remarkable tool that plays a major role in the automation process of internet marketing. Most of the lead-generation and email follow-up campaigns in the internet marketing world cannot be made possible without the mighty Autoresponder. Many newbies to internet marketing may not have heard what an autoresponder is. So, this is what it is... The word Autoresponder comes from the phrase Automatic Responder or Email Automatic Responder. As the phrase suggests, it is a tool that gives an immediate email response when triggered. In essence, the Autoresponder is an email address that functions in a special pre-defined manner. It has a normal-looking email address format just like xxx@aaa.com and there is nothing that differentiates it from any other email address. It contains a series of pre-stored email messages with a pre-defined time release schedule. For example, the autoresponder may be preset to send its first message immediately, the second message after 2 days, the third message after 4 days, the forth message after 7 days, etc. So when an email is sent to this autoresponder address: xxx@aaa.com , the preset messages will get triggered. It doesn't matter what is the content of the message sent to it. What it does is just responding to the email address that it receives. You may ask how the first message get sent to the email address of the autoresponder that would result in the series of automated email responses. You may have come across websites that has a little form which require you to key in your First Name and Email Address before you can download an ebook, for example. What you are doing is actually sending a blank email to that particular autoresponder email address. Upon receipt of your email, the automated email series will be trigerred and you will then receive them in their preset sequence. Most of the popular autoresponder services provide built-in anti-spam features to protect its users. Before the automated emails can be sent, the receiver will first receive an opt-in confirmation email which they have to reply to confrm their agreement to accept these emails. And every email that is being sent out thereafter contains an option for the receivers to Unsubscribe themselves from that list. Not every website on the internet requires the service of an autoresponder. If you are setting up a personal or family website to share with the world all your family activities, then there is no need for one. But in the internet marketing world, the autoresponder plays the role of the persistent salesman. Sales statistics have shown that most prospective buyers need to be exposed to an offer more than 7 times before they eventually buy the product. Without the service of the autoresponder, most prospects will only remain prospects. An Autoresponder can also serve the purpose of an automated Email Course where recipients receive a steady stream of learning material according to a preset schedule. There are many other functions of an Autoresponder which you will discover when you signup for one. If you are serious about doing business online, the autoresponder is an indispensable tool. The 2 most prominent providers of this service is Aweber and Getresponse. I personally use Aweber so I am going to recommend it :) Signing up for either Aweber or Getresponse is not free. So you will want to get the most out of it for the price you pay. Check out the website here for more details.
There are not many resources available on maximising the potential of Aweber or Getresponse. The Aweber Unleashed series of video tutorials is a fantastic resource that will help you manage your most valuable asset in Internet Marketing. Check out the first video below:
Click here to Aweber Unleashed Videos
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